Form follows life

Your wardrobe is a system. Build it once.

One standard. Twelve permanent colors. Two fits. Everything matches — and stays.

Build your line The system

The palette — 12 permanent colors No seasons. No drops.

01 CHALK 02 OAT 03 STONE 04 INK 05 SABLE 06 UMBER 07 CLAY 08 MOSS 09 SLATE 10 POPPY 11 MUSTARD 12 COBALT

1

Standard

One quality bar for the whole line: dense heavyweight cotton, honest construction, colors that last.

12

Colors

Numbered, named, permanent. Any top matches any bottom — this year and next.

2

Fits

Line — slightly tapered. Block — boxy. Instead of gender. Sizes XS to 4XL.

The quality bar

Made properly.

Every piece joins the line only if it clears the same bar.

Fabric Dense, heavyweight cotton that holds its shape wash after wash

Construction Reinforced seams and collars — built where things usually fail

Color Muted, deep tones from one palette — made to be worn together

Details No logos, no prints, nothing to date it

Fit A

Line

Slightly tapered, athletic. Sits close without squeezing. For video calls and everything after.

Fit B

Block

Boxy, oversized, dropped shoulder. The blank-core cut, done in heavyweight cotton.

Same standard. Same colors. Sizes XS — 4XL.

$32 ÷ 150 wears = $0.21

Cost per wear — the math is on every product page

Build your line

Packs beat singles — the system rewards commitment

3-Pack

The Tee ×3

$78

$26 / tee

Any three colors. Mix fits.

6-Pack

Half Line

$138

$23 / tee

Half the palette in one box.

Starter

Starter Line

$148

2 tees + long sleeve + hoodie

A working week in one order.

No drops. No FOMO. Color 07 will be here next year too.

12 permanent colors — rebuy anytime